Services:Web design leading to growth and content strategy. |
Company size:Medium |
Segment:Education |
Objectives:Create an optimized website geared towards conversion and organic positioning supported by a content strategy to achieve enrollment for each school cycle. |
About Innova Schools Colombia
Innova Schools Colombia belongs to an international network of schools with branches in Mexico and Peru. They have a flexible and innovative educational model that has been recognized internationally byHarvard Business Review,World Economic Forum,Business Insider, among others.
The focus of Innova Schools Colombia is oriented towards the development of the personal being whose essence is centered on forming people capable of coexisting by making decisions oriented towards the common good. It permanently seeks to understand and promote reflective awareness of the responsibility of being protagonists of human and environmental sustainability.
That is, to form citizens with skills to coexist with others, to be part of a changing environment, to address complex challenges and manage knowledge.
Its pedagogical strategy is based on socio-constructivism, competencies for life, learning to learn and creating a learning environment that promotes communication and encounter among all members of the educational community.
The problem
Innova Schools arrived in Colombia in 2020, with its recent arrival and the entry of the pandemic they faced the great challenge of fully enrolling the new sites in Bogota. Innova Schools Colombia was faced with the need to implement a digital process that would allow them to reach their admissions goals.
At that time their plan was to run digital advertising campaigns to get people to request more information, however, they did not have a website that would allow them to support their innovative educational offer.
To achieve this, they needed a great website that would help them achieve better positioning and exposure, as well as conversion of those interested in their educational program. That's how they decided to bet onDigitalegy, a top Inbound Marketing and Web Design agency in Latin America.
The Solution: HubSpot and Algebraix, the Perfect Combination
They started by establishing HubSpot CMS as the main Web Design tool for Innova, since it has the necessary tools to complement the marketing automation and the CRM that gives visibility to the admissions area of all the interactions of the prospects interested in Innova Schools Colombia.
Buyer Personas profiles and their corresponding Buyer's Journey were created to understand who the website would be directed to and how they would behave within the website, giving us clarity in the process that should be followed to achieve conversion.
We continued with the Web Design methodology that leads to growth, starting with the design strategy in order to have the launching platform in only 4 weeks, and give way to the third stage of continuous improvement, in which in addition to taking into account the key issues to be positioned, each page of the site was optimized in a technical and semantic way.
Mechanisms for the automation of information requests were established, as well as a calculator that allows parents to perform the necessary calculations to know the investment required for their children's education.
It was also accompanied by a content strategy aimed at these audiences, optimizing each of these and distributing them in social networks and emails.
Some examples are:
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The Results: Exponential Growth
The results of Innova Schools' arrival in Colombia have been incredible. Visits to the website increase month after month, with the integration of calorie maps we were able to understand the navigation of users as well as their experience giving us the necessary insights to focus the website on growth and improve the experience (UX) to get parents to make the calculation of their investment as well as generate the conversion oriented to generate the admission of their children.
The main results achieved were: