Innova Schools Mexico, a benchmark in quality education, had experienced solid growth by 2023. However, its admissions and school management systems, while functional, had become limited to meet the needs of an ever-expanding educational consortium. The lack of a centralized tool to manage marketing, sales and admissions strategies, as well as the difficulty in obtaining a comprehensive view of the student life cycle, represented a challenge to optimize its operations and achieve new levels of growth.
Innova Schools Mexico's existing CRM did not provide the necessary functionalities to:
Unify information: Marketing, sales and admissions data dispersed in different systems.
Automate processes: Repetitive tasks that consume valuable team time.
Segment and personalize: Deliver personalized experiences to each prospect and student.
Measure and analyze: Get a clear view of campaign performance and make data-driven decisions.
Digitalegy, experts in RevOps and business growth, proposed to Innova Schools Mexico a comprehensive solution based on HubSpot, the leading CRM and marketing automation platform. By integratingHubSpot with Algebraix, a state-of-the-art school management system, the following was achieved:
Data centralization: All student information, from first contact to graduation, in a single platform.
Workflow automation: From lead generation to enrollment, processes were optimized and streamlined.
Personalization of the user experience: Audience segmentation , personalized email marketing campaigns and chatbots for more efficient customer service.
Real-time data analysis: Customized dashboards to monitor campaign performance and make strategic decisions.
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The implementation of HubSpot andAlgebraix has generated extraordinary results for Innova Schools Mexico:
Increased enrollment: Thanks to improved lead generation and the optimization of conversion processes, there has been a significant increase in the number of students enrolled.
Reduction in customer acquisition costs: The automation of tasks and the personalization of communications have reduced the cost of acquiring a new student.
Improved customer satisfaction indicators: More personalized attention and efficient resolution of queries have increased parent and student satisfaction.
Opening of new campuses: The success of the growth strategy has allowed Innova Schools Mexico to expand its presence and open two new campuses in 2024.