Digitalegy Case Study: Loco Tequila

About La Salle Cancun

Loco Tequila is a premium tequila brand recognized for its commitment to quality, tradition and authenticity.

Made in the heart of Mexico, Loco Tequila is distinguished by its artisanal production process that respects traditional methods and uses only the finest agave.

Each bottle of Loco Tequila encapsulates the spirit and culture of its place of origin, offering a unique and sophisticated experience to tequila lovers around the world.

The brand has earned a prominent place in the beverage market for its dedication to excellence and its ability to combine heritage with innovation.

The Problem

Loco Tequila faced several challenges with their online presence.

They were using Vtex for their online store, but the platform was not meeting their growing needs.

In addition, their website lacked a clear structure and aesthetic that truly reflected the brand's identity.

The brand story and production process were compressed into a single page, resulting in information overload and a poor user experience.

In order to better reflect their brand identity and improve the user experience on their website, Loco Tequila sought outDigitalegy.

The challenge was clear: transformtheir website and optimize their online store tomeet the needs of their customers and stand out in a competitive market.

The Solution

Digitalegy implemented a comprehensive visual redesign and a strategic migration to Shopify, a more robust and flexible e-commerce platform. The main elements of the project included:

Visual redesign and content enhancement.

• Incorporation of new photos, videos and textures that not only improved the site's aesthetics, but also strengthened the brand's visual identity.
• Separation of the brand story and production process into individual pages, allowing for a more detailed and focused exploration of each topic.
• Improved navigability with clear and strategic calls to action (CTAs) that facilitate access to the blog, online store and store locator.

HubSpot CMS implementation

• Started by establishing HubSpot CMS as the primary web design tool, optimizing content management and facilitating future site updates.

Migration to Shopify

• Switched online store platform from Vtex to Shopify, improving e-commerce flexibility, usability and manageability.

The Results